The Selling Strategy

It's time to ready the apartment for sale. We've done our research. We know the market. We are going to break the mold. We will be selling our apartment FOR SALE BY OWNER. We are also asking brokers to join and we will pay the 4% commission if they bring someone to us.

This weekend we will be taking pictures and posting them to a website. We will be posting an ad on the NYT in a few weeks. We also (OK Paul) just compiled a list of every real estate broker at the major companies in NYC. We will be sending them a global email (using ACT!) when we are ready.

This should be fun.